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Fortress Surgeon Digital Marketing, a specialist electronic marketing company, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line presence, patient interaction, and technique growth. Lauren's focus on ROI and passion for finding the important details that transform projects from great to great include creating a grand scale multivariate test structure using fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast technique for forecasting ROI before media investment.

Among the important things Martin enjoys most regarding his role is the possibility to study and understand the nuances of both new and well-known markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a group of media approach, media preparation, media purchasing and media execution professionals who collaboratively ensure that project objectives are accomplished in order to optimize engagements and ROI. Lauren's career in digital and media started in the 90's, just as digital ended up being a feasible advertising and marketing network.

While at Underscore, she invested three years educating Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.