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Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, person engagement, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the marketing of health & health brands through all lifecycle phases: beginning with professional trial recruitment projects, with the pre-launch market-shaping, launch and marketing phase, ending with license expiration and advertising and marketing sunsetting.

A 25-year expert in the medical care marketing and advertising area, Tracey started her occupation as a firm account person for an array of pharma brand names and later on pioneered the marketing effort to release a first-of-its kind site in the glasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the model for how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.