Outbound Telemarketing

Fortress Surgeon Digital Marketing, a surgeon digital marketing company, reveals an expanded search engine optimization solution for plastic surgeons, focusing on online presence, patient interaction, and method development. Lauren's focus on ROI and passion for finding the important details that change campaigns from good to great consist of establishing a grand range multivariate test structure utilizing fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for anticipating ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey started her job as a company account individual for an array of pharma brand names and later on pioneered the advertising and marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the design for exactly how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.