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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, reveals a broadened SEO solution for plastic surgeons, focusing on online presence, patient engagement, and method growth. Lauren's concentrate on ROI and passion for locating the important information that transform projects from good to wonderful include developing a grand scale multivariate test structure utilizing fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate method for predicting ROI prior to media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey started her job as a firm account person for a range of pharma brand names and later on spearheaded the advertising effort to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the version for how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.