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Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, person interaction, and method growth. Lauren's concentrate on ROI and passion for discovering the essential details that change campaigns from great to great consist of establishing a grand range multivariate test structure utilizing fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate approach for predicting ROI before media financial investment.

A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as an agency account person for a variety of pharma brands and later led the marketing effort to release a first-of-its kind site in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the design for how media and advertising firms should, and will, advance in the future.

While at Underscore, she spent 3 years teaching Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.