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Citadel, a doctor electronic advertising agency, announces an increased search engine optimization service for plastic surgeons, focusing on on-line exposure, individual interaction, and practice growth. Lauren's concentrate on ROI and passion for locating the vital information that change campaigns from excellent to fantastic include creating a grand range multivariate examination framework using fractional factorial evaluation for comprehending ROI potential in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection approach for predicting ROI prior to media financial investment.

A 25-year professional in the medical care advertising and marketing space, Tracey started her occupation as an agency account person for a selection of pharma brands and later on led the marketing initiative to release a first-of-its kind portal in the eyeglasses and eyecare space.

He leads a group of media strategy, media planning, media buying and media execution experts who collaboratively make sure that campaign goals are accomplished in order to make the most of interactions and ROI. Lauren's career in electronic and media started in the 90's, just as digital ended up being a feasible advertising channel.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.