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Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing company, reveals an expanded search engine optimization service for plastic surgeons, focusing on on-line exposure, client involvement, and technique growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health and wellness & wellness brand names with all lifecycle stages: beginning with scientific trial recruitment campaigns, with the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising sunsetting.

Among the things Martin takes pleasure in most concerning his role is the opportunity to study and understand the nuances of both well-known and new markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the model for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years teaching Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.