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Fortress Surgeon Digital Marketing, a doctor electronic advertising company, reveals a broadened search engine optimization solution for plastic surgeons, focusing on on-line exposure, patient interaction, and method growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health and wellness & health brand names through all lifecycle phases: beginning with clinical test recruitment campaigns, through the pre-launch market-shaping, launch and advertising stage, finishing with patent expiration and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey started her career as a company account person for a range of pharma brands and later on led the advertising effort to release a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the design for just how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.