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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line presence, person involvement, and practice growth. Lauren's focus on ROI and passion for locating the critical details that transform projects from good to great include creating a grand range multivariate examination structure making use of fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI before media financial investment.

A 25-year expert in the health care marketing and advertising room, Tracey began her job as a company account person for a selection of pharma brands and later pioneered the marketing initiative to release a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the model for exactly how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.