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Fortress Surgeon Digital Marketing, a specialist electronic advertising company, introduces a broadened SEO service for cosmetic surgeons, concentrating on on-line presence, patient involvement, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising of health and wellness & health brands with all lifecycle phases: starting from professional test recruitment projects, through the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing area, Tracey started her occupation as a company account person for a range of pharma brand names and later on headed the marketing initiative to release a first-of-its kind site in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the design for exactly how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.