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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line presence, individual involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the vital information that change projects from good to wonderful include creating a grand range multivariate test framework utilizing fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for anticipating ROI before media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey started her career as an agency account individual for a selection of pharma brand names and later pioneered the advertising effort to release a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.