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Citadel, a doctor electronic advertising and marketing company, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line visibility, client interaction, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & health brands via all lifecycle phases: beginning with medical trial recruitment projects, with the pre-launch market-shaping, launch and marketing stage, finishing with license expiration and advertising and Fortress Surgeon Digital Marketing sunsetting.

A 25-year veteran in the health care advertising and marketing room, Tracey began her job as an agency account person for an array of pharma brand names and later pioneered the advertising and marketing effort to launch a first-of-its kind portal in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the design for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.