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Fortress Surgeon Digital Marketing, a specialist electronic advertising company, introduces an increased SEO service for cosmetic surgeons, focusing on online exposure, patient engagement, and practice development. Lauren's focus on ROI and enthusiasm for finding the vital information that change projects from good to terrific include establishing a grand range multivariate examination structure utilizing fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection technique for predicting ROI prior to media financial investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her profession as a firm account individual for a variety of pharma brands and later on headed the marketing effort to introduce a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the design for how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years showing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.