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Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, patient engagement, and practice development. Lauren's focus on ROI and enthusiasm for locating the important information that transform campaigns from good to excellent include creating a grand scale multivariate test framework using fractional factorial evaluation for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast approach for predicting ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her job as an agency account individual for a variety of pharma brands and later spearheaded the advertising initiative to launch a first-of-its kind portal in the eyeglasses and eyecare space.

He leads a group of media approach, media preparation, media purchasing and media implementation experts that collaboratively guarantee that project goals are attained in order to take full advantage of roi and involvements. Lauren's job in digital and media started in the 90's, just as electronic came to be a practical advertising and marketing network.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.