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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising company, introduces a broadened search engine optimization solution for plastic surgeons, focusing on online exposure, individual involvement, and technique growth. In her previous duty as VP of Biddable Media Daga focused on the marketing of health and wellness & health brands with all lifecycle phases: starting from scientific test employment campaigns, via the pre-launch market-shaping, launch and promotional stage, finishing with license expiry and marketing sunsetting.

A 25-year expert in the healthcare marketing and advertising room, Tracey started her profession as a company account individual for a selection of pharma brand names and later on pioneered the advertising initiative to release a first-of-its kind website in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the version for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.