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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing firm, introduces a broadened SEO service for cosmetic surgeons, focusing on online exposure, individual engagement, and practice development. In her previous duty as VP of Biddable Media Daga specialized in the marketing of health & wellness brands via all lifecycle stages: beginning with clinical test recruitment campaigns, through the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and advertising and marketing sunsetting.

Among the things Martin appreciates most about his function is the opportunity to research and understand the subtleties of both established and brand-new markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the model for how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years showing Online search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.