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Citadel, a doctor electronic advertising and marketing firm, introduces an expanded SEO service for cosmetic surgeons, focusing on online exposure, individual interaction, and technique growth. Lauren's focus on ROI and interest for locating the crucial information that transform campaigns from excellent to terrific include developing a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate approach for anticipating ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey started her profession as a company account person for a range of pharma brands and later pioneered the marketing effort to launch a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.