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Citadel, a Fortress Surgeon Digital Marketing digital marketing company, reveals an expanded SEO solution for cosmetic surgeons, focusing on online visibility, patient interaction, and technique growth. Lauren's focus on ROI and interest for locating the vital information that change campaigns from good to wonderful include developing a grand range multivariate test framework utilizing fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for predicting ROI before media financial investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey started her profession as a firm account individual for an array of pharma brands and later on headed the advertising and marketing effort to release a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the version for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.