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Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, announces an increased SEO solution for cosmetic surgeons, focusing on on-line visibility, client engagement, and technique growth. Lauren's focus on ROI and enthusiasm for finding the vital information that transform projects from great to excellent include creating a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast technique for forecasting ROI before media investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey began her profession as an agency account individual for a selection of pharma brands and later led the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the version for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.