Digital Advertising Solutions

Citadel, a specialist electronic advertising firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online exposure, patient engagement, and method development. Lauren's concentrate on ROI and enthusiasm for discovering the essential details that change projects from excellent to excellent include creating a grand scale multivariate examination framework making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for anticipating ROI prior to media financial investment.

A 25-year expert in the health care advertising and marketing area, Tracey began her career as an agency account individual for a variety of pharma brands and later on spearheaded the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare room.

He leads a group of media method, media preparation, media purchasing and media implementation professionals that collaboratively ensure that campaign goals are achieved in order to maximize interactions and ROI. Lauren's career in electronic and media started in the 90's, just as digital ended up being a practical marketing channel.

While at Underscore, she invested 3 years teaching Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.