Surgeon Digital Marketing
Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing company, announces a broadened SEO solution for plastic surgeons, concentrating on on-line presence, client interaction, and practice development. Lauren's focus on ROI and interest for discovering the critical details that transform projects from excellent to wonderful include creating a grand scale multivariate examination framework making use of fractional factorial analysis for comprehending ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate approach for predicting ROI prior to media financial investment.
A 25-year expert in the healthcare marketing and advertising space, Tracey started her occupation as a company account person for a variety of pharma brand names and later headed the marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare room.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for just how media and advertising and marketing firms should, and will, develop in the future.
While at Underscore, she invested three years instructing Online search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.