Doctor Digital Advertising

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, introduces an expanded SEO solution for plastic surgeons, focusing on on-line presence, individual interaction, and practice growth. Lauren's concentrate on ROI and interest for locating the essential information that change campaigns from great to terrific include creating a grand scale multivariate test framework using fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate approach for predicting ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing space, Tracey started her profession as an agency account individual for a range of pharma brand names and later led the advertising and marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the version for just how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent three years showing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.