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Fortress Surgeon Digital Marketing, a doctor digital advertising agency, introduces an increased SEO service for plastic surgeons, concentrating on online presence, person interaction, and method development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of health & health brand names through all lifecycle stages: beginning with professional trial recruitment campaigns, with the pre-launch market-shaping, launch and marketing stage, ending with patent expiration and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her career as an agency account individual for an array of pharma brand names and later on spearheaded the advertising and marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.