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Fortress Surgeon Digital Marketing, a specialist digital advertising company, announces an increased SEO service for plastic surgeons, concentrating on online presence, patient engagement, and technique development. Lauren's concentrate on ROI and passion for finding the essential information that change campaigns from great to terrific include creating a grand range multivariate test framework making use of fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection technique for forecasting ROI prior to media financial investment.

A 25-year veteran in the health care marketing and advertising area, Tracey began her profession as an agency account individual for a variety of pharma brand names and later on pioneered the advertising initiative to introduce a first-of-its kind site in the glasses and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the design for how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.