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Citadel, a specialist digital advertising and marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, patient engagement, and practice development. In her previous function as VP of Biddable Media Daga focused on the marketing of health & health brand names via all lifecycle phases: beginning with clinical test recruitment projects, through the pre-launch market-shaping, launch and promotional phase, ending with license expiration and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing room, Tracey began her career as an agency account individual for an array of pharma brand names and later led the marketing initiative to launch a first-of-its kind site in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the model for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.