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Citadel, a doctor digital advertising and marketing agency, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, individual involvement, and technique growth. Lauren's concentrate on ROI and passion for finding the critical details that transform projects from great to terrific include establishing a grand range multivariate examination framework making use of fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast approach for predicting ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing space, Tracey began her profession as an agency account person for a range of pharma brands and later on pioneered the marketing initiative to release a first-of-its kind site in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the version for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.