Outbound Telemarketing

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing company, introduces an increased search engine optimization solution for cosmetic surgeons, concentrating on online presence, individual engagement, and technique development. Lauren's focus on ROI and interest for discovering the vital information that change projects from great to terrific include developing a grand scale multivariate test structure using fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate method for anticipating ROI before media financial investment.

A 25-year professional in the health care advertising and marketing space, Tracey began her job as a firm account individual for a variety of pharma brand names and later headed the advertising and marketing effort to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.