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fortress surgeon digital marketing, a cosmetic surgeon digital marketing firm, reveals a broadened SEO service for plastic surgeons, focusing on on-line presence, individual interaction, and method development. Lauren's focus on ROI and enthusiasm for discovering the vital details that change campaigns from great to fantastic consist of creating a grand scale multivariate test structure using fractional factorial analysis for recognizing ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection approach for anticipating ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising space, Tracey started her occupation as a firm account person for a selection of pharma brands and later spearheaded the marketing effort to release a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the design for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.