Home

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, announces a broadened SEO solution for plastic surgeons, concentrating on on-line exposure, client involvement, and practice growth. Lauren's focus on ROI and enthusiasm for finding the crucial information that change campaigns from excellent to great consist of establishing a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for forecasting ROI before media financial investment.

A 25-year professional in the health care advertising and marketing room, Tracey began her job as a firm account person for a range of pharma brand names and later on led the advertising and marketing initiative to release a first-of-its kind website in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.