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Citadel, a doctor electronic marketing agency, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line visibility, client interaction, and technique growth. Lauren's focus on ROI and enthusiasm for finding the crucial information that change campaigns from great to fantastic consist of creating a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate strategy for anticipating ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her career as a company account individual for a variety of pharma brands and later led the advertising and marketing initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the version for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent three years instructing Search Engine Advertising and fortress surgeon Digital marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.