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Citadel, a specialist electronic Fortress Surgeon Digital Marketing agency, announces an expanded SEO solution for cosmetic surgeons, focusing on online exposure, person involvement, and technique development. In her previous role as VP of Biddable Media Daga focused on the advertising of health & health brands with all lifecycle stages: starting from medical test recruitment projects, via the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and marketing sunsetting.

One of the important things Martin appreciates most concerning his function is the chance to research and understand the nuances of both new and established markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the design for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.