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Revision as of 16:08, 10 January 2026

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A 25-year expert in the health care marketing and advertising room, Tracey began her job as a company account person for a selection of pharma brands and later pioneered the marketing initiative to release a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the model for exactly how media and advertising and marketing companies should, and will, evolve in the future.

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