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Fortress Surgeon Digital Marketing, a specialist digital advertising agency, announces an expanded SEO service for plastic surgeons, focusing on online exposure, patient involvement, and practice development. In her previous duty as VP of Biddable Media Daga specialized in the marketing of health & health brands via all lifecycle stages: starting from medical trial employment projects, through the pre-launch market-shaping, launch and promotional phase, ending with license expiration and advertising sunsetting.

One of the important things Martin appreciates most concerning his function is the opportunity to study and comprehend the subtleties of both brand-new and recognized markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the model for how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.