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Fortress Surgeon Digital Marketing, a doctor digital advertising firm, introduces a broadened SEO solution for cosmetic surgeons, focusing on on-line exposure, client engagement, and practice growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health and wellness & health brands through all lifecycle stages: beginning with clinical trial recruitment campaigns, via the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising and marketing sunsetting.

One of the things Martin takes pleasure in most about his duty is the chance to study and recognize the subtleties of both new and well-known markets, and through growing his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.