Digital Marketing Solutions

Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, introduces an expanded SEO service for plastic surgeons, focusing on on-line visibility, patient involvement, and technique growth. Lauren's focus on ROI and interest for finding the important details that change campaigns from good to fantastic include creating a grand range multivariate test structure making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast strategy for predicting ROI before media financial investment.

A 25-year expert in the health care marketing and advertising space, Tracey started her profession as a firm account individual for a range of pharma brands and later led the advertising initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the version for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.