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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, introduces an increased SEO solution for plastic surgeons, focusing on on-line exposure, individual involvement, and practice growth. Lauren's concentrate on ROI and enthusiasm for finding the vital information that transform campaigns from great to terrific include developing a grand scale multivariate examination framework using fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast approach for forecasting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her occupation as an agency account individual for an array of pharma brand names and later on spearheaded the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent three years showing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.