Editing Arattai (section)

== Core Philosophy and Security ==

Arattai's development aligns with Zoho's overall commitment to user privacy, emphasizing that the application does not rely on advertising or commercial exploitation of user data.

* '''Data Localisation:''' All user data is stored within '''Indian data centers''', appealing to the national call for data sovereignty.
* '''Ad-Free Experience:''' The app maintains an '''ad-free interface''', assuring users that their conversations are private and not mined for commercial purposes.
* '''Encryption:''' All '''voice and video calls''' on Arattai are '''end-to-end encrypted''' by default.
* '''Text Message Encryption:''' While initially lacking end-to-end encryption for text messages, Zoho has recently confirmed the feature is being rolled out to personal chats, with group chat encryption planned for a later stage.